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Like his brother gods, Tzeentch grew from a single survivalist emotion: in his case, the emotion was change. Tzeentch is the Chaos god of change, sorcery, Machiavellian scheming and subtle manipulation; his nicknames thus include the Changer of Ways, the Grand Schemer, and the Lord of Sorcery. As a being representing change, he has no single form, but in Warhammer Fantasy he is described normally appearing as a cloud of light which constantly changes color.
Where Tzeentch represents, change, optimism, evolution and manipulation, his antithesis Nurgle is a god of despair, stagnation, pessimism, fear and destruction, opposing all that Tzeentch seeks to build. This relationship has an effect on the nature of the armies that follow Tzeentch, in both game settings. The Chaos god Khorne also has a deep distrust of Tzeentch, due to the heavy use of psyker's and sorcerers. However, Tzeentch's description in Warhammer 40,000: Codex Chaos Space Marines (Chambers et al, 2002) states that it is he who wields the most influence over his brethren. When the armies of Chaos march together for war, it is usually Tzeentch who instigates these brief alliances, for whatever unfathomable goal he happens to have planned.
Mortal followers of Tzeentch all have the common trait that they try to increase their knowledge and power by searching for dark and forbidden knowledge or by intricate plots and schemes. Although many who choose the path of Tzeentch are manipulators of magic, not all are so. Freedom fighters, revolutionaries, politicians, crime lords and other such "subtle manipulators" all walk the path of Tzeentch. The most dangerous thing about Tzeentch is that though your motives are pure, any divulsion into knowledge or change is a silent affirmation to the god. One does not have to openly speak devotion to be swept into Tzeentch's fold, in fact many that want nothing to do with Tzeentch are all part of his great plan in some form.
In Warhammer 40,000, the followers of Tzeentch consist of a multitude of secretive cults and the Chaos Space Marines of the Thousand Sons legion. Together with their Primarch, Magnus the Red, the legionnaires devoted themselves to forbidden lore and ancient magics to better understand them, and to use them to further the realm of the Emperor. During the time of the Horus Heresy they eventually swore allegiance to Tzeentch after being attacked by the Space Wolves as retaliation for their dark practices. Although they were now the chosen of Tzeentch, the Thousand Sons had serious problems with their god's tendency to cause them to mutate, wreaking havoc in their ranks. A powerful sorcerer named Ahriman, with the aid of his fellow sorcerers (and, as it would later be revealed, with the blessing of Tzeentch himself), then cast a powerful spell called the "Rubric of Ahriman" which had a drastic effect upon his fellow Thousand Sons- those who were sorcerers found their sorcerous abilities enhanced, while those who were not sorcerers were turned into animated suits of armor, forever trapping the souls of the Chaos Marines who wore them. Those that were trapped were forever turned into mindless automatons destined to follow their sorcerous champions. Tzeentch's sacred number is nine; as such, his Thousand Sons followers frequently take to the battlefield in squad made up of multiples of nine. Thousand Sons Chaos Marines wear dark blue, gold and yellow on their armor. Intersetingly enough, if you take ANY number and multiply it by nine, the answer can always be added up to equal nine again. Thus, Tzeentch is already here.
The following is a list of Tzeentch's daemons, with a brief in-universe description. Tzeentch's daemons tend to be bird-like in nature, or mutated to the point of unrecognizability.